The Consumer-Packaged Goods (CPG) industry Businesses must anticipate and manage swings in supply, sales, demand, promotions, and customer preferences – all without disruption to operations and sales. The ability to predict, rather than simply respond, is increasingly critical. 

An Integrated Business Planning (IBP) strategy can help by unifying people, processes, and technologies across functions, breaking down silos to align data, drive communication and collaboration, link planning processes, and improve the accuracy of reporting.